For the SkillsUSA state branding competition, I created a full brand identity for a coffee shop, including a logo, business card, letterhead, and envelopes. The project took approximately two months and required careful planning and iteration to develop a cohesive and professional system. I began by researching the business, its industry, and target audience, then created sketches and concepts for the logo and supporting materials. Throughout the process, I focused on hierarchy, typography, and visual consistency to ensure each element reinforced the brand’s identity. The project demonstrates my ability to translate research and conceptual ideas into tangible design solutions. Winning first place at state affirmed the strength of my process, attention to detail, and skill in creating a complete, functional, and visually engaging brand system.